SOC 11-2021 · May 2025
Marketing Manager Salary
Marketing Managers in the US earn a median of $166,790 a year ($85.47 an hour on average), according to the BLS May 2025 wage survey. Average Marketing Manager pay climbed from $149,200 in 2019 to $177,770 in 2025, a +19.1% change in 6 years.
Median annual
$166,790
Half of all Marketing Managers in the United States earn more than this figure, half earn less. From the BLS Occupational Employment and Wage Statistics May 2025 release.
Wage trend
+19.1% since 2019 · +3.6% YoY
Hourly
$85.47
Job growth 2025-35
+6.9%
US workers
395,240
BLS series
Annual median wage for Marketing Managers in All Industries in the United States
Salary range
From entry to top decile
The 10th-to-90th percentile spread for Marketing Managers is $90,260 – $293,610.
Percentile distribution
USD · annual
10th
$90,260
25th
$123,020
Median
$166,790
75th
$216,410
90th
$293,610
Percentile bands
Where your pay would sit
Percentile bands
Annual wages at each point of the BLS distribution for Marketing Managers. Where you sit depends on experience, employer, location and credentials.
| Percentile | What it means | Annual wage |
|---|---|---|
| 10th percentile | 10% earn less. Common for new entrants | $90,260 |
| 25th percentile | A quarter earn less | $123,020 |
| Median | Half earn more, half earn less | $166,790 |
| 75th percentile | A quarter earn more | $216,410 |
| 90th percentile | 10% earn more. Often senior or specialist staff | $293,610 |
Geography
Marketing Manager pay by state
Marketing Managers earn the most in Massachusetts ($212,020, +27% against the national median) and the least in West Virginia ($98,750). BLS publishes a May 2025 estimate for this occupation in 48 of 51 states and D.C.
National median
$166,790
Highest-paying states for marketing managers
| State | Annual median | vs national | Employed |
|---|---|---|---|
| Massachusetts | $212,020 | +27% | 14,270 |
| California | $193,620 | +16% | 54,660 |
| Virginia | $187,820 | +13% | 6,890 |
| Colorado | $182,730 | +10% | 6,010 |
| New York | $181,200 | +9% | 54,000 |
| New Jersey | $180,040 | +8% | 13,510 |
| D.C. | $177,170 | +6% | 3,470 |
| Minnesota | $173,300 | +4% | 8,500 |
| Washington | $172,270 | +3% | 8,880 |
| Connecticut | $169,240 | +1% | 5,800 |
All 48 states, highest to lowest
| State | Annual median | Employed |
|---|---|---|
| Massachusetts | $212,020 | 14,270 |
| California | $193,620 | 54,660 |
| Virginia | $187,820 | 6,890 |
| Colorado | $182,730 | 6,010 |
| New York | $181,200 | 54,000 |
| New Jersey | $180,040 | 13,510 |
| D.C. | $177,170 | 3,470 |
| Minnesota | $173,300 | 8,500 |
| Washington | $172,270 | 8,880 |
| Connecticut | $169,240 | 5,800 |
| South Dakota | $167,750 | 220 |
| Montana | $165,580 | – |
| North Carolina | $165,480 | 10,790 |
| Illinois | $162,860 | 21,140 |
| Wyoming | $161,580 | 100 |
| Oregon | $161,560 | 4,960 |
| Georgia | $160,760 | 8,510 |
| Kansas | $154,510 | 1,570 |
| Maryland | $154,160 | 6,510 |
| Pennsylvania | $150,810 | 13,840 |
| Texas | $147,880 | 44,680 |
| South Carolina | $143,290 | 3,760 |
| New Hampshire | $143,280 | 1,460 |
| Florida | $142,620 | 24,820 |
| Idaho | $142,090 | 1,320 |
| Utah | $139,830 | 6,100 |
| Michigan | $138,510 | 6,620 |
| Arkansas | $136,520 | 1,860 |
| Indiana | $136,260 | 3,350 |
| Maine | $135,380 | 1,320 |
| Wisconsin | $133,600 | 4,890 |
| Ohio | $132,330 | 10,620 |
| Arizona | $132,220 | 4,870 |
| Tennessee | $131,990 | 7,730 |
| Iowa | $131,120 | 2,210 |
| Missouri | $130,550 | 6,550 |
| Kentucky | $128,930 | 1,930 |
| Oklahoma | $126,920 | 1,420 |
| North Dakota | $125,580 | 180 |
| New Mexico | $122,980 | 800 |
| Louisiana | $120,650 | 940 |
| Alabama | $120,160 | 1,540 |
| Hawaii | $117,770 | 570 |
| Alaska | $116,270 | 240 |
| Nebraska | $110,570 | 1,910 |
| Nevada | $107,550 | 3,430 |
| Mississippi | $100,940 | 770 |
| West Virginia | $98,750 | 300 |
Source: BLS Occupational Employment and Wage Statistics, state estimates, May 2025, all industries.
What affects this salary
Pay drivers for Marketing Managers
Marketing managers (BLS SOC 11-2021) plan, direct, and coordinate marketing strategy, brand positioning, advertising campaigns, and product promotion. The role spans brand managers, growth leads, demand-generation directors, and CMOs. Pay varies by industry, company stage, and discipline: performance-marketing leaders at venture-backed companies often exceed the OEWS median substantially through equity compensation not captured in BLS wage data.
The 10th-to-90th percentile spread is $90,260 – $293,610. That gap reflects experience, certification, employer type, geographic cost of living, and shift differentials where applicable.
Geography matters. The best-paying states for this role are Massachusetts, California and Virginia. Pay in Massachusetts runs 2.1 times the level in West Virginia, before any adjustment for cost of living.
Getting in. BLS lists the typical entry-level education as bachelor's degree, and projects about 34,000 openings a year over 2025-35. Employment is projected to grow 6.9% over the same period, against 3.5% for all occupations.
Frequently asked
Questions readers ask
Frequently asked
What is the average Marketing Manager salary in the US?
How much does a Marketing Manager make an hour?
How much do Marketing Managers make at the low and high end?
Which state pays Marketing Managers the most?
Is the average Marketing Manager salary higher than the median?
Is Marketing Manager a growing career?
Open positions
Open Marketing Manager roles hiring now
Browse current Marketing Manager listings on Indeed and ZipRecruiter, filtered to your role.
Source & methodology
Wage and employment figures are from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) program, May 2025 release. Standard Occupational Classification: 11-2021. Figures represent the national median, mean, and percentile distribution across all employers and industries. Hourly equivalents assume a 2,080-hour work year. Job growth, annual openings and typical education are from the BLS Employment Projections program, 2025-35; see the Occupational Outlook Handbook entry. Read our methodology for details on how the data is sourced, transformed, and refreshed.